September 11, 2018

Cloud Powered RCS Creates Opportunity

There’s an app for that is a joke that has certainly seen it’s better days, but the truth of this statement rings resoundingly. Cloud-based RCS services are enhancing the ways businesses can engage with customers, and with the proper components in place enterprises can take full advantage of what cloud communications can offer the bottom-line.

 Syniverse and Mavenir announced a new partnership that will bear a secure cloud-based Rich Communications (RCS) business messaging-as-a-service.  The service provides enterprises the ability to leverage a single platform to deliver users an “app-like” experience.  

“Until now, operators could not offer businesses ways to deliver these rich engagements with consumers without both the consumers and businesses having to juggle numerous apps or navigate a fragmented market of social chat applications,” said Bill Hurley, Chief Marketing Officer, Syniverse.

In selecting the pairing’s platform, enterprises can take advantage of a comprehensive solution that delivers rapid results tapping into the application-to-messaging space. SMS is surging as a means of engagement and the new release builds on the two firm’s expertise.  

Mobile operators, on the other hand, can tap into a space projected to reach a valuation of $90 billion by 2021.

Hurley continued, “Together with Mavenir, we’ve simplified this challenge by offering mobile operators a one-stop solution of advanced mobile messaging capabilities, enabling the operators to preserve existing application-to-person (A2P) messaging revenue and capture new revenue streams from rich business messaging. Specifically, our RCS solution provides faster time to revenue, frictionless onboarding of brands and brand aggregators, and a clean communications channel where business-to-consumer (B2C) interactions are not harvested for metadata to be sold to the highest bidder.”

The face of communications is changing, and cloud-based solutions are leading the charge.

How does your organization engage?

Edited by Maurice Nagle



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