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| [February 05, 2019] |
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Direct Auto & Life Insurance Selects Marketing Evolution's Marketing Measurement and Optimization Solution
Direct
Auto & Life Insurance, a leading provider of personal auto
insurance, life insurance, and vehicle and accident protection plans,
announced today that it has selected Marketing
Evolution's solution to provide visibility into the touchpoints
consumers engage with along their path to purchase. The data gleaned
will work to optimize its media mix and provide insights into the types
of visitors coming and going from its brick-and-mortar locations and
why. Marketing Evolution is the leading provider of the most modern
marketing measurement and optimization solutions.
"Competition is unparalleled in the market place today, so it's
imperative for any business to understand as much about their consumer
as possible," said Josh Jarrett, senior vice president of marketing,
Direct Auto & Life Insurance. "We are excited to add Marketing Evolution
and their innovations to our market intelligence tool box. These details
arm us with the data we need to optimize our media mix to best reach
customers, while also understanding the recipe for success in future
locations."
In order to make strategic, data-infrmed decisions and optimize their
media mix in real-time, Direct Auto & Life Insurance identified
Marketing Evolution's person-centric unified measurement solution as the
most comprehensive on the market. The company's goal was to better
understand customer intent and deliver a personalized experience,
solving an industry-wide problem: how to link behavior to sales.
"Direct Auto & Life Insurance's goal is ubiquitous across the industry;
identifying a customer's intent and reacting appropriately," said Shane
Desrochers, chief revenue officer, Marketing Evolution. "Our platform
was developed to determine which marketing tactics are contributing to
sales or conversions. Companies like Direct Auto & Life Insurance need
to capitalize on the power of the data to make real-time, data-driven
decisions for both the present and for future planning. Using an
advanced analytics platform, marketing teams can accurately and
efficiently distill big data into person-level insights and use it for
in-campaign optimizations and beyond."
Marketing Evolution delivers reliable, person-level insights to more
effectively target customers from various segments. Its unique
person-based marketing measurement and optimization platform creates the
opportunity to connect all of these insights in order to measure the
impact of individual marketing messages on individual consumers, and in
turn, helping to increase campaign ROI.
About Direct Auto & Life Insurance
Direct Auto & Life
Insurance, headquartered in Nashville, TN, was founded in 1991 and has
more than 400 retail locations across 13 Southeastern markets. Direct is
a leading provider of personal auto insurance, life insurance, and
vehicle and accident protection plans, and sells its products and
services through its retail store outlets, by phone through its call
center and via the Internet. Direct is owned by National General
Holdings Corp., headquartered in New York City, a specialty personal
lines insurance holding company. National General traces its roots to
1939, and has a financial strength rating of A- (excellent) from A.M.
Best.
About Marketing Evolution
Marketing Evolution provides the
most powerful marketing measurement and optimization solutions that
increase campaign performance, sales, and engagement. Leveraging
patented technology and data from hundreds of sources, our breakthrough
person-centric approach provides marketers with actionable insights to
prospectively recommend media, message, and budget allocation.
Forward-looking brands rely on Marketing Evolution to deliver accurate
unified marketing measurement across both online and offline channels,
while maximizing their media spend, marketing Return on Investment
(ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190205005122/en/
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