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TMCNet:  The New Retail: Shopper Marketing & Evolution Forum -- Radical Retail Transformations to Bridge the Online and Offline Worlds

[July 11, 2018]

The New Retail: Shopper Marketing & Evolution Forum -- Radical Retail Transformations to Bridge the Online and Offline Worlds

KUALA LUMPUR, Malaysia, July 12, 2018 /PRNewswire/ -- Key players driving the retail revolution across Asia including Monisha Varaden (Lead, APAC, Google Assistant, Google), Harishankar Vijayarajan (Chief Business Officer, Lazada), Aseem Puri (Global Chief Marketing Officer, Unilever International), Jasper Knoben (Head of e-Commerce, Philips), Enrico Baldo (Director of Retail and Partner Store Operations, Crocs) to meet in Singapore in 23-24th July 2018 at New retail: Shopper Marketing & Evolution Forum, hosted by marcus evans.

Shopper marketing has evolved over the years, accelerating in the last five years from social media marketing, to multi-channel marketing, omni-channel marketing, and omni-commerce marketing. It is changing from a "product-centric" to a "customer-centric" approach, thus the simple act of making products more appealing and visible to customers is obsolete. Akash Jha, Director of Store Planning in Asia, Middle East and Africa at Levi Strauss believes that, "Trends are changing from traditional media to digital media; focus on engaging with consumer through both big and small influences, strong focs on social media and personalisation." Hence, customers today can hold the reins to steer retailers in the direction of influencing the switch from physical to digital touch points, while still expecting a consistent engagement experience.

At a time when an informed and device-engaged cohort of customers is shaping the world of retail, mandating cohesive brand and shopping experiences, as well as service level across all channels, a sharp look at one's strategy is crucial. Customers who are active across various channels are considered more valuable, which is why high street retailers, eCommerce sites, brands, manufacturers, malls and department stores are coming together to join the dots between concept, data, shopping and loyalty.

"You will see more and more algorithm-driven personalisation on all aspects of shopper marketing, from product recommendations to promotions to engagement content served," said Jasper Knoben, Head of e-Commerce at Philips. David Lee, Head of Digital Commerce at SIRS Singapore Institute of Retail Studies believes that, "Future trends shall include eMarketplace with AI machine learning and big data analytics to be part of the shopper marketing equation."

marcus evans, the leading provider for business intelligence services is proud to gather 20 top global marketing experts from the retail industry to discuss new retail concepts and disruptive marketing approaches for attendees to achieve the best commercial outcomes. The New Retail: Shopper Marketing & Evolution Forum, 23rd - 24th July 2018 at the Grand Copthorne Waterfront Hotel Singapore, is a forum designed to educate, connect and inspire professionals in the retail fields.

Speakers at the marcus evans forum will provide attendees with candid advice for achieving excellence in both the online and offline customer realms, over 2 days of intensive case studies sessions, interactive panel discussions, and expert insights. They will discuss methods to smoothly integrate both value chains alongside logistics and data, critical to customer acquisition and retention. Sponsors at the event include Grey Shopper, Criteo, Always Marketing, Leanplum, Greater Group, Magento Commerce, Q&Q, Research Insights and Penser Analytics. 

Attendees will have the opportunity to boost a variety of skills to turn every channel into an opportunity for commerce, seamlessly integrate the online and offline worlds for maximum customer engagement.

 

SOURCE marcus evans


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